The Gender Directive is a law that was introduced in 2012 which states that car insurance prices must be ‘gender-neutral’, so insurers must offer men and women the same price if their circumstances are otherwise identical. We don’t think this is fair because we know women are safer drivers – this is why we have created drive like a girl. We fit a telematics box to your car that measures how you drive. This lets you prove to us that you ‘drive like a girl’ – if you do, you could get a discount after three months plus further savings at renewal.