drive like a girl reveals motorists are 32% more likely to crash on the 13th when it falls on a Friday
Friday the 13th – considered unlucky for centuries and with many a horror film keeping its fear factor alive – is a difficult day to ignore, even in modern times. Latest analysis from telematics insurance provider, drive like a girl, reveals that drivers could have just cause to be nervous as they get behind the wheel this Friday 13th.
Analysis of over five billion miles of driving data and associated claims shows that Friday is the most likely day for motorists to have a road traffic incident. And when the 13th of the month falls on a Friday, accident rates rise, with motorists 32% more likely to have a crash[i]. The risk of injury also increases, with 15% more chance of an injury in a car accident on the 13th when it falls on a Friday[ii].
Kelly Wilkins, Head of Customer Service, drive like a girl, said: “Whatever day of the week, we urge drivers to take care. But it seems, from analysing our data, that Friday is a particularly risky day – and even more so when it falls on the 13th of the month.
“The other risk factor for young and newly qualified drivers this Friday 13th is that as the season is changing they could be presented with much more challenging road conditions. The seasonal shift brings shorter days, with low sun impacting visibility. And young, inexperienced drivers are particularly vulnerable as hazardous conditions will be a completely new experience.
“All drivers should take extra care to ensure their safety whilst driving as we head into the autumn months – whether on Friday 13th or any other day.”
Drive like a girl uses individual driver data to determine the risk profile of each policyholder through a black box installed in the vehicle. It shares driving data with each customer through a personalised online portal, empowering them to manage their driving habits in order to reduce their insurance risk profile – and therefore their premiums. drive like a girl policies offer a fixed mileage of 7,000 miles of cover and Reward Points[iii] can be earned for good driving behaviour.
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Notes to Editors
Insurethebox and drivelikeagirl
Insure The Box Limited launched in June 2010 with its first product, insurethebox, and now holds nearly 5 billion miles of driving data and associated claims. As well as insurethebox and drivelikeagirl (another Insure The Box brand) it also administers other telematics offerings. Insurethebox is owned by Aioi Nissay Dowa Europe Limited, part of the major Japanese insurance group MS&AD Holdings, Inc. The group is taking a leading role in the development of technologies that will change the face of motor insurance and the way we view the car.
[iii] Customers can earn up to 100 Reward Points per month.